Archive for May, 2009

Bad credit is one of the main reasons for bank loan denial. A credit score lower than 580 will most likely ruin your chances for a business loan. Multiple credit checks also lessens your chances for approval. And of course, a recent file for bankruptcy will ensure denial on your request.

Fortunately, there is no reason for despair if you belong to this group of people. There are now available alternatives for getting a small business loan, regardless of your bad credit. It is important, however, that you understand your circumstances before jumping into these alternative means for a business loan.

You can opt for an unsecured personal loan in such cases. But before you do, consider these factors first. One, how much do you need as a business loan? Factor in the numbers and come to a close estimate of how much you really need. Two, how much can pay each month. You have to note that personal business loans often have higher interest rates per month and if you’re not careful, you might become more in debt than you actually were, before the business loan. And three, will you be making minimum payments? Avoid making minimum payments because it actually costs more in the long run.

A business cash advance is also one way of securing the money you need. A small business loan through cash advance is  relatively an easy process to go through as compared to borrowing money from a bank. Most small business, even if they do have good credit, have often little asset and property. This is what makes business cash advances a good alternative for small entrepreneurs in need of immediate money. The only important thing your business should have is access to credit card services (i.e. you accept credit cards for transactions). You just need to have your business’ credit scores established. The best way to do this is to separate your personal credit from your business credit. It is recommended that you control most, if not all, of your business credit needs from only one of two credit card service providers so you have better chances at getting approved quickly. Lastly, your business will need to have gained $2,500 to $4,000 as minimum credit card sales per month.

Most cash advance providers base the amount of business loans by average monthly credit card sales, and of course, your actual need for capital. A business cash advance as a business loan is recommendable because the processing time for approval of your business loan can be as short as 3 days. Since newly opened small  businesses encounter a lot of time constraints with suppliers and clients, easy and immediate access to additional funding is always a plus. Furthermore, cash advance as a small business loan now comes easy with the help of the internet. You can apply for a business cash advance online and have it approved the next day. The business loan will be directly deposited into your account once it is approved.

Use your small business loan to purchase new equipment, marketing, pay debt or taxes, or pay the payroll. Banks and big lending companies are now not the only way of getting a small business loan for your immediate business needs. Fast, online cash advance is now the new means of making your business grow and compete in whatever market you are thriving on.

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When was the last time you experienced outstanding, world-class customer service? When was the last time you had a totally satisfying experience as a customer? When was the last time your expectations were not only met, but surpassed?

Well, if you are like me it has been awhile. Actually a long while. Most service encounters I have (from all companies) barely meet my expectations; much less leave me feeling completely satisfied.

Are my expectations or standards to high? Is a sincere smile, a considerate attitude, a genuine caring spirit, or a demonstrated commitment to me, the customer, too much to ask for?

As Tom Levitt said in The Marketing Imagination, “Customers do not buy products or services so much as they buy expectations.” If this is true, then why do most companies fail to understand my expectations? If they don’t understand them, then how can they possibly exceed them?

It starts with belief!

A company can not truly comprehend its customer’s expectations unless they are committed to the belief that the customer is their “boss” and they possess a sincere customer-focused vision. As Sam Walton said, “There is only one boss. The customer! And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

What do companies believe in? What is their primary focus? Is their focus on increasing stockholder value, on maximizing revenue and profit, on growth, on bureaucracy, or on the customer? Unfortunately, it appears most companies are focused on everything but the customer.

“Your beliefs determine your attitude. Your attitude dictate your actions.” This saying most of us have heard before, but do we fully understand how this can apply to the customer care that companies exhibit? When a company believes that the customer is the heart and soul of their business, it can then create a customer-focused culture within its organization. This will enable them to instill a true spirit of service attitude among all employees. When you combine a spirit of service attitude with a genuine appreciation for the customer, the service which is rendered is nothing short of spectacular.

The company that believes and practices a “customer-first” philosophy will constantly try to exceed a customer’s expectations during each encounter. A funny thing happens when this occurs. A satisfied customer is created. The more satisfied a customer is, the greater chance the company will retain the customer. The longer a customer is retained, the more loyal he becomes to the business. The more loyal he is, the more money he spends.

The cycle continues from customer service to customer satisfaction to customer retention to customer loyalty.

It all starts and stops with customer service, which is born from a company’s core beliefs.

Not only big companies or corporate names need to think about branding, this can also be applied to small businesses as well. Branding says a lot about you and your business, and this certainly true for a home-based, one person operation to a multinational company. This only means one thing, that having a good brand name or branding strategy can add a couple of figures to you sales. It doesn’t promise you to become large company overnight (no strategy will!), yet it will give you steady and visible results before you know it.

Your business, service or product’s most valuable asset can be it’s brand. It’s your corporate identity. An effective brand tells the world who you are, what you do and how you do it. It’s how your business is perceived by your customers. With a powerful branding strategy your company’s market position can actually be elevated. For example, you can go from “the low price leader” to “the top choice for professionals”. Once your brand has a high perceived value, you can charge a premium for your products and services well beyond what your competitors are charging. It’s even possible for your brand to dominate your niche.

Also, the value and recognition of your business, service, product and yourself determines marketing potential. Therefore, branding is a basic part of building your business. Clients, consumers and customers should always remember your name, products and services so they can easily refer it to others and this can also build loyalty for repeat transactions.

Here are a few tips that can get you started on how you can use branding to grow your business:

Develop Your Business’s logo – A good logo will give the first impression and fast recall of your company. One of the most important factors is to ensure that it doesn’t imitate any existing brand designs for copyright issues. It’s suggested to get a simple and catchy brand name that comes with a simple logo.

Develop Your Company’s Core Values – Review your company’s mission statement. If you don’t have one…write one. Your brand reinforces and supports your mission. Take a look at Pizza Huts mission statement and core values.

——————————————————————————————–

Pizza Hut’s Mission Statement

We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I’ll be back!”

We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.

We are accountable for profitability in everything we do, providing our shareholders with value growth.

Pizza Hut’s Core Values: P.E.A.R.L.S

Have a PASSION for excellence in everything we do.

EXECUTE with positive energy and urgency.

Be individually and collectively ACCOUNTABLE for growth in people, customer satisfaction and profitability.

Find reasons to RECOGNIZE the achievement of others and have fun doing it.

LISTEN and more importantly, respond to the voice of the customer.

Think SAFETY first.

——————————————————————————————–

Think about how their mission and core values are demonstrated in their brand. Think about their logo, advertisements, commercials, employees and management, fulfillment (when you place your order) and customer service. Get the idea? An additional word on fulfillment and customer service. Develop high standards of customer service so that clients feel that you’re always willing to go the extra mile to solve their problems. Remember that customers who get good customer service, come back and bring more customers with them.

Develop A Strong Public Image – Be consistent, it’s important that your business keeps a single character or appearance. This means having a consistent message, trademark, publicity and company values. You do this by integrating your brand strategies through your company at every point of public contact. This will help build company loyalty that will reflect to your customers. The internal workings of the company must always be in place and shouldn’t be changed. This will help build the company’s dependability and will connect powerfully with your clients. Developing a company image and strictly adhering to it will result in your customers appreciating your service as well as your employees. By letting the business stand for something that you believe in, more and more customers will start appreciating your brand building your reputation. And reputation is something that every business would like to have, yet only a few get.

A strong brand will also project an image of a large and established business to your potential customers. People usually associate branding with larger businesses that have the money to spend on advertising and promotion. Once you create an effective branding strategy, then it can make your business appear to be much bigger than it really is. An image of size and establishment can be especially important when a customer wants reassurance that you will still be around in a few years time.

A strong brand projects an image of experience, reliability and quality in your business. Many people see the brand as a part of a product or service that helps to show its quality and value. It’s commonly said that if you show a person two identical products, only one of which is branded; they’ll almost always believe the branded item is higher quality. Most people believe that a business won’t put their brand name on something of poor quality. Also branded businesses are more likely to be seen as experienced in their industry, products and services, and will generally be seen as more reliable and trustworthy than an unbranded business.

Develop Strong Marketing – Another good reason for developing a strong branding strategy is to make your sales force more effective and efficient. When your market recognizes your brand, you don’t have to spend a lot of time with new prospects explaining who you are, what you do and how you do it. Your brand already has already educated and built credibility with them. So now you can invest almost 100% of your time on sales rather than educating your prospects about your business.

Develop New Products And Services – Another way that branding benefits your business is that the efforts you make increasing your brand awareness, through promoting and marketing your brand to your target market, automatically transfers to ALL OF YOUR PRODUCTS AND SERVICES. This includes any new products and services that you roll out in the future. So, even when you’re promoting your brand, you’re also indirectly marketing all of your products and services. And this means that customers for one of your products and service will be more likely to buy other products and services from you as well.

Separate Yourself From Your Competition – The main reason for creating strong brand for your business is to differentiate yourself from your competition. A strong brand will deliver your message clearly, confirm your credibility, connect with your target market emotionally, motivates your prospective customers to buy and concretes their loyalty. So it only makes sense to understand that branding isn’t about getting your target market to choose you over the competition, yet it’s about getting your prospects to see you as the only one that provides a solution to their problem. Consider Jerry Garcia’s insightful statement:

“It’s not enough to be the best at what you do; you must be perceived as the only one who does what you do.” – Jerry Garcia

To be effective your branding must be strong, you must have a well defined strategy, your expertise and message has to be clear. Or you’ll get no results. For example, many years ago, there was only one local market. If you wanted to buy soup you simply went to the market and bought soup. Then came supermarkets with 6 different types of soup. If you didn’t recognize the other soups you’d most likely buy Campbell’s. Remember people buy brands not products and services. A brand promises the same positive consistent experience every time. Empowering you to buy with confidence and making your decision easy. So it was easy to make a buying decision. Yet now there are literally millions of companies on the internet locally, nationally and internationally. All competing for local markets in the US! So now powerful branding is even more important than ever before!

In closing, to succeed in branding you must understand the needs and wants of your customers and prospects. To effectively use branding to grow your business, you must invest the time in researching, defining, building and promoting your brand. When done correctly, your prospective customers will draw this simple conclusion, “I’d have to be an absolute fool to do business with anyone else except you…regardless of price”.

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Starting a business and making it successful encompasses a great deal of work, but sometimes it gets overwhelming and you feel that selling it is the best option for you. While the current business market is shaky with the global recession affecting everything, you still have a good opportunity to sell your business. Even if you decide to wait until the economy is in a better state, you can be preparing your business for sale. Here are some things to consider while preparing to sell your business.

1.    If you have any problems within your business whatsoever try to get them resolved as soon as you can. Talk to any business partners about major decisions concerning the business and its sale, and make sure that a buy and sell agreement is in place before any sale is finalised to ensure a smooth transition.

2.    Work on getting all of your financial documents up to date and as accurate as possible. This is a great way to impress the buyer of the businesses acumen, and it will help convince them that the business is worth the price you are asking for it. It’s best to be up front and honest about all aspects of your business as well. Even if there is something negative in the businesses history, not revealing it could lose the sale.

3.    Be prepared to help finance the sale of your business, because the current economic conditions could keep the buyer from getting funding put into place. You can also start looking for a reliable business broker to help you in your search for buyers. They will be able to qualify the buyers for you based on their financial credibility and their ability to successfully run a business.

4.    Discuss with the business broker the price you should be asking for your business. They have all of the expertise needed to help you determine a price for your business that is based on the current economic conditions, how the marketplace is moving, and how a realistic price will help you sell your business instead of leaving you out in the cold because your price is simply too high.

5.    Stay in constant communication with your business broker throughout the preparation of the business for the sale all the way through to the finalisation of the sale itself. They know where to list your business for sale, who to contact and speak to during inquiries about the sale and ways to get the transaction completed in a reasonable amount of time.  They will act as your representative for the buyer and they can assess the offers that come into their office. They can also help you structure the final sales transaction, and by working with them consistently you can build a trusting relationship that will benefit your business.

While waiting for the business to sell it is advisable to keep the business running as efficiently and profitably as possible, letting the business broker hand the sale for you. They are working on your behalf and by allowing them to handle all of the sales aspects for you; you can concentrate on making sure the business remains running at peak efficiency.

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“Access to timely and relevant information has always been the purpose of business management software, but traditional systems have often left small- and medium-sized businesses with an expensive infrastructure and outdated reports,” says Michael Emaus, President and CEO of eEnterprise (www.eEnterprise.com), a global integrator of NetSuite, the world’s leading on-demand business management software. “In contrast, Web-based solutions level the playing field.”

Owners of small- and medium-sized businesses (SMBs) often underestimate the necessary expertise or the budget to implement and support a traditional on-site Information Technology business management solution. “In essence, business owners can think of on-demand, Web-based applications as a revenue stream, while the traditional Information Technology department requires both an initial investment and abundant expenses to support it. Managers need real-time, actionable information in order to grow and gain profitability, but instead become distracted with untimely and distorted reports,” says Emaus.

In contrast, on-demand, Web-based applications such as NetSuite allow business owners and department managers to focus on the “Information” necessary to grow the business while the traditional requirements of “Technology” – updates, security, hosting, and support – are intuitive. “NetSuite on-demand removes traditional IT requirements, and the expenses required to support that infrastructure,” says Emaus. “In that sense, on-demand is the great equalizer, allowing small- and medium-sized businesses to have the sophisticated tools that are available to their big business counterparts.”

For example, NetSuite integrates four major components – sales (CRM), back office (ERP), support, and eCommerce – and makes them accessible in a single system via the Internet. As a result, when an employee, a partner, a vendor, or a customer enters information, it is available to the enterprise in real time, regardless of location. Previously reserved for the Fortune 500, this integrated solution is particularly crucial for businesses with growing market pressures to offer support for real-time partner, vendor, and multi-location relationships.

As a result, managers and owners can spot data trends as they occur and drill down to determine the factors involved. “Small- and medium-sized businesses can focus their attention on the information, not the technology, and quickly make informed decisions based on actionable data,” says Emaus.

For the growing small-and medium-sized business, traditional software continues to require a significant investment with the goal to have many disparate systems talking with one another. Generally, in today’s SMB environment, accounting is not integrated with sales, sales are not shared with support and eCommerce is a report that is fed back to sales and accounting. For the NetSuite workplace, each employee, vendor, partner location, and global resource shares a common communication network. “In today’s world of virtual offices and multiple locations, the inherent drawbacks of traditional software are taking their toll on small business,” says Emaus. Not only are businesses faced with a variety of computers and operating systems that may not readily “speak” to one another, but redundant resources are hired in each location to support the enterprise. “With an on-demand solution, timely access provides better managerial control of the business.” says Emaus.

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Many small business owners have been disappointed when their applications for small business loans were disapproved by banks under the Small Business Administration’s program for America’s Recovery Capital. According to an article written by Robb Mandelbaum in the August 12, 2009 edition of The New York Times Online, “the program is off to a slow start.” It seems that most banks are reluctant to approve applications for small business loans.

Mandelbaum reports that the Small Business Administration’s program has $255 million to give away, enough to give small businesses 10,000 loans reaching as much as $35,000 each. However, two months after the program was launched, there have only been 1,127 small business loans released, with a total of $36.8 million.

Sources are saying that banks are not very keen on participating in the Small Business Administration’s program because giving the small business loans would not be very profitable for them. Paul Merski,.chief economist of the trade association Independent Community Bankers of America, said, “There’s not a lot of profit motive in a $35,000 loan stretched over six years.” Bob Seiwert from the Center for Commercial Lending and Business Banking at the American Bankers Association reveals that, because of strict underwriting standards, servicing the small business loans becomes even more expensive.

The banks have also found more ways to restrict the approval of small business loans with the Congressional restrictions on loan eligibility. According to Congress, in order to qualify for the Small Business Administration loans, small businesses need to be both struggling and viable. That means the business should have had an “immediate financial hardship” such as a 20 percent decrease in revenue. However, the business must also be at least two years old with proof of positive cash flow in one of the previous two years. It should also submit a two year cash-flow projection proving that it will be able to afford loan payments.

Because of the Congressional restrictions, banks are more likely to approve small business loans from their existing clients. Merski said, “From a financial perspective, it really is a loan that makes sense for an existing customer. You’re not going to have to put out a lot of resources to do a very costly underwriting. You know the business.”

Those who are working in support of small businesses are very much disillusioned. An example is Alex Cooper who is a counselor at the Pima Community College Small Business Development Center in Tucson. He said he had assisted almost 30 small business owners with their loan applications but none of them had been approved. “It’s a disappointment. I thought the banks would be more interested in the community and try to help small businesses,” he said.

When the applications for small business loans are disapproved by banks under the Small Business Administration’s program for America’s Recovery Capital, small business owners still have another option. They can get the equivalent of small business loans from their credit card services.

Credit card services provide their clients with the ability to accept payments through credit cards or debit cards in person, online or through the phone. Clients who have established a certain minimum in average monthly credit card sales are qualified to apply for cash advances that are like small business loans. Payments are automatically deducted from future credit card sales.

If you are a small business owner, you do not have to go through the hassles of applying for small business loans with banks who are reluctant to participate in the Small Business Administration program. Get your trouble free small business loans from your credit card services instead.

Business management refers to one’s ability to manage a business effectively and efficiently while retaining profitability. But what does that mean? Anyone can ‘manage’ a business, right?

But do we really know how to manage a business? And if we do, what does that entail? Do you just run around your company telling people what to do or run to the bank and make deposits at the end of the each week? Is that business management?

If that is all it takes to run a business, why isn’t everyone a business owner? If managing a business is so easy, why are there consultants? Simple answer: business management is more daunting a task than we may think.

I have always said that no matter how large or small a company is, it is an overwhelming task to manage the everyday issues. We could all use a little bit of help.

Traditional business management, which is what I have studied and is the methodology I use when discussing business issues with clients, takes into account all aspects of running a business, large or small.

Whether it is a million-dollar company or a billion-dollar company, all companies run the same.

Traditional business management is pretty much self-explanatory; it is managing business through traditional methods that have been used for many years.

Those traditional methods incorporate three aspects: sales and marketing strategies, efficient operation and productions methods, and finance and accounting (SG&A). I believe all business owners should have some understanding of these areas of business and try to manage them as best they can. Most large companies focus on these areas in that they have the resources to pay employees who specialize in these particular areas.

For example, consider some of the largest companies in the United States like Home Depot, Starbucks and Dell. These companies require precise and expert management of their business operations at all times while maintaining a positive financial position for investors. These businesses pay full-time employees to function in the company in particular capacities.

When we look at small businesses in the United States, we have to ask, “Do small businesses have the financial resources to pay for similar resources such as a chief financial officer, or a qualified VP of Sales”? Quick answer: no! Actually, no is the only answer.

When we look at larger companies and how they manage their sales and marketing efforts, we find that larger companies have the financial resources to hire employees on a full-time basis who are experts in sales and marketing.

We can say the same for the third aspect of traditional business management, operations and productions. Once again, large businesses have the revenue available to have full-time positions for a general manager, a production manager, and sometimes, a Vice-President of Operations.

Again, small businesses rarely have the opportunity to pay experts full-time salaries, which could cost a business thousands of dollars annually.

So, now we know that traditional business requires the expertise of individuals in particular areas, such as finance, marketing, sales, production, operations, and management.

As a small business owner, can you pay the full-time wages of each of these employees? Do you have to hire all these employees in order for you to spend less time in the office worrying about business issues?

I have seen many million-dollar companies and I have seen a few billion-dollar companies; the only difference is that one pays for expert full-time employees and the other doesn’t. Obviously, the larger companies have the money to pay for expert employees, and small businesses don’t.

So how does the small business owner learn the basics of business management without paying for an MBA or spending thousands of dollars in annual salaries for experts?

Recently traditional business management had to make room for a new aspect of business: technology.

Through the years traditional business management has had to marry its strategies with the proliferation of technology where every business owner from Starbuck’s to Jim’s Auto has had to incorporate technology into its everyday operations.

The problem is that business believed that technology was going to be the solution for every problem, but it wasn’t until recently that business management thinkers realized that technology will fail if it is not implemented properly. That is, traditional business management must seamlessly marry itself with technology.

So, now you have this traditional business model to think of, and you also have to think that the model has incorporated technology. You see, managing a business is not as easy as it sounds. When you look at this business model I know for sure that you have never looked at your business in this way before. Believe it or not, graduate schools teach this stuff and larger companies obviously have the money to pay someone to think of this stuff, but what about the small business owner?

Small business owners do not have the financial resources to pay for this thinking and consulting companies for some reason; do not necessarily speak to the small business owner. Why not? Most consulting companies are always looking to fry the “big fish”, the 1% of businesses in the United States that can afford the phenomenal fees they charge.

Larger consulting companies do not have the time or the desire to speak to small businesses, nor will they change their fees which range over $400.00 per hour.

One of the comments I hear often in small businesses is, “Great idea, I wish I could get my people to do that, but I can’t expect them to change their ways.” I say, “You’d better get them to change their ways or you could be out of a job”!

Oddly enough, small business owners are reluctant if not skeptical in getting help for their business. To this day, I have yet to figure that one out. Why don’t small business owners look for help?

I firmly believe that business is business regardless of the size of the company, the annual revenues, or the number of employees. Keep in mind that the largest businesses in the world were once small businesses and today they are worth a great deal of money. All businesses “managed” their way to the top, regardless of the industry.

I have seen numerous multi-million dollar businesses in every industry, to include contractors, restaurants, service companies, and manufacturing companies. And I have also worked for companies that are worth billions and billions of dollars. They all have one thing in common: They all run the same some just have more revenue than the other.

I have always said that no matter what you produce to sell, HOW you produce it is what is of paramount importance to the growth of your business.

Your business is not too small or too large for a review of its current business processes. I have not met a business owner, a president or CEO of a company who can tell me that their business is running so smoothly that they don’t need to change. That is simply not true.

The natural stirring of the U.S. economy is what causes the need for change in all businesses of all sizes and I guarantee that if you are not constantly rethinking your business strategies, your competition is.

Can you say that your business is flexible enough to manage your competition and stay ahead of the curve, or that your business can handle the daily economic fluctuations in the U.S.?

Ask yourself some of the following questions.

1.Have your total revenues gone up or down from last year?

2.Has your profitability gone up or down from last year?

3.Where is the next dollar coming from?

4.Are you tired of going to work?

5.Do you have adequate inventory levels?

6.How many employees report to you on a daily basis?

7.Do your employees actually do what you ask and expect of them?

8.Do you have a management team in place?

9.Is there business expenses you wish you didn’t have?

10.Does every employee in your company have a specific job function that justifies their labor burden?

11.Do you remember when owning your business was fun for you and your family?

12.Do you believe your company operates as smoothly and efficiently as it could?

13.Do you have a long-range plan?

14.Do your employees share your vision of the business?

15.Who do your employees go to when there is a problem?

16.If you actually met me, would you be able to tell me that your business doesn’t need to change, or that it is truly profitable?

If you are ready to move your business forward, get some help. Believe it not, the success of your business is important to this great Nation.

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Catering Ideas That Will Help You Organize a Successful Event
Hosting a forthcoming major event can unnerve even the most meticulous person. But there are few main catering ideas that will help you pull off major event without any problem. And this stress that accompanies catering and arranging a major event can be alleviated by an organizer, post its, PDA’s and notepads.
There are many catering ideas for each type of party.

The major catering ideas that can make your party successful are to remain organized, provide good menu choices, ensure drinks are flowing and decorate the place for the event. Following these tips will ensure you have a party worth talking about.

Eaters Delight is a Full Service Caterer

Eaters Delight is a Full Service Caterer whose fine reputation is based on consistency of excellent quality and service. We specialize in weddings, rehearsal dinners, corporate events, cocktail parties, picnics, barbeques, gatherings, birthday parties, box lunches, press release parties, business parties, entertainers parties, celebrity parties and more.

Catering Ideas That Will Help You Organize a Successful Event
Hosting a forthcoming major event can unnerve even the most meticulous person. But there are few main catering ideas that will help you pull off major event without any problem. And this stress that accompanies catering and arranging a major event can be alleviated by an organizer, post its, PDA’s and notepads.
There are many catering ideas for each type of party.

The major catering ideas that can make your party successful are to remain organized, provide good menu choices, ensure drinks are flowing and decorate the place for the event. Following these tips will ensure you have a party worth talking about.